With more than 50 years of history behind us, LIAT (1974) Limited prides itself on being an innovative regional carrier. We are currently on course for further innovation with the introduction of advertising opportunities on the interior and exterior of our aircraft. Our Dash 8:100 and Dash 8:300 aircraft offer a captive audience of regional travellers of all age groups access across 21 destinations.
LIAT is offering advertisers opportunities for branding inside and outside the aircraft, these include meal service trolley, seat branding, over-head bin branding, tray table branding, ticket jackets and the exterior of the aircraft. These branding opportunities range from logo usage to full colour advertisements.
The following document outlines these specific opportunities in full details for your consideration.
During Flights with a duration of 45 minutes or more, Flight Attendants serve refreshments to passengers via our portable refreshment trolley. The meal service trolley is cubed shaped with four sides available for branding, viewable to all passengers as the trolley is moved through the aisle of the aircraft.
Each Aircraft is outfitted with between 10 to 16 overhead bins for the convenient storage of passenger carry-on luggage. The door to the overhead bin is a blank canvas ideal for one colour logo placement and messages that passengers will see on entering and exiting the aircraft as well as during the process of storing their luggage. The bins remain visible while the passengers are seated.
For the convenience of our passengers, each seat back is outfitted with a meal tray for the service of refreshments. These trays provide advertising space both on the open space surface when lowered and on the underside when when upright. Your company can provide a logo for the upright surface which is viewable during take-off and landing and a full colour advertisement for the open surface which is viewable during refreshment service.
LIAT's Dash 8 aircraft offers either 37 seats or 50 seats. Each can be outfitted with branded head rest covers, carrying your logo. These head rest covers are available in various colours and are disposable, offering our passengers additional comfort.
Air Sickness Bags Branding
LIAT (1974) Ltd. cares for our passengers and therefore provides air sickness bags for times when persons may feel unwell. Regulations stipulate that each airplane be restocked after flight , offering you a fresh opportunity each trip for customer exposure.
Passengers on LIAT's aircraft are given cocktail napkins with each beverage served. These white napkins are ideal for logo branding and widespread exposure on our many aircrafts.
Ticket Jackets Branding
Everyday throughout the Caribbean, tickets are purchased for travel on LIAT. With the purchase of a physical ticket, passengers are given ticket jackets to keep their documents secure. These ticket jackets present an opportunity for widespread visibility as they would be available in each of the 21 countries LIAT services. The back covers of these jackets are ideal for company logos or full coloured ads.
Airplane Steps Branding
Everyday passengers on LIAT ascend a flight of stairs, attached to the aircraft. The outward facing surface of each stair can be branded with your logo for maximum exposure to each passenger boarding the aircraft.
Using a vinyl coating, LIAT offers the option to cover our aircraft with your branding. Whether it's a new product launch, an anniversary, or simply your logo, your company can be represented throughout the Caribbean skies and seen in the 22 regional airports that LIAT services. The plane is visible not only to boarding or disembarking passengers but also to passengers of other airlines awaiting departure.
LIAT 1974 Ltd. Commercial Department
Suite '101' Lauriston
Lower Collymore Rock
BARBADOS W.I. BB 11115 Tel: (246) 227-3850| Fax: (246) 228-3336 Email:firstname.lastname@example.org